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Archives for September 13th, 2007

fruc-you-asshole.jpg
An ad for Fructal (Frook-TAHL) fruit juice in a Mercator store. Photo: Dietmar.

Like everyone else, I love Fructal. They make some seriously bitchin’ juice. But I wonder about this ad. I understand that they want to be edgy and convince teenies to fight the power by drinking pineapple/mango/lemon juice… but do these things work? I mean, seriously… “Fruc you”? What’s next? “Fruc off, thirst”? “Let us fruc your mouth”?

One thing to note, though: it doesn’t have as much punch if you read it the way a Slovene would — “frootz” instead of “fruck.” There’s also that phenomenon in which foreign-language curses don’t seem to carry as much weight as those in your native tongue do, even if you understand them. This seems to explain why I would laugh if someone told me jebi se but would think “What the fruc?!” if someone told me the same thing in English.

(Thanks Dietmar!)

Posted on Thursday, September 13, 2007 to Things You Probably Won't See in the U.S. ¦ Comments (17)