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January 2007
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Un-American Rice from America
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american-rice.jpg
The most confusing bag of rice on the market today.

The EU obsesses a lot about product labeling, and a lot of their energy has been devoted to the subject of genetically modified foods. Europeans generally seem more interested in the subject than Americans. So I can see why clearly labeled goods could be important.

Still, this bag of rice I bought the other day is the most confusing thing ever. I’m just going to write down everything it says on the package. Ready?

On the front:

Rickmers Bali Classic
Quality Foods USA International
AAA - Grade

100% Quality
100% GM-Free
Country of origin is not the USA

wtf-rice.jpg
Side packaging:

BALI is Best American Longgrain Indica Rice

100% USA
Longgrain Rice
Top Quality

Packaged by: Rickmers Rice Mill, Bremen, Germany
Country of origin: USA
Distributor: Podravka, Ljubljana

They certainly like to use the term “100%” — too bad it’s impossible to figure out what they’re talking about.

Posted on Tuesday, January 23, 2007 to EU, Slovenia

Comments

  • 1

    Tomaž wrote about this on his blog at the end of December. And I agree… it is confusing. :(

         by Sunshine on January 23, 2007 at 8:44 am

  • 2

    Maybe it got the nationality later…

         by Disablez on January 23, 2007 at 9:18 am

  • 3

    Sehr geehrte Damen und Herren,

    gern komme ich hiermit auf Ihre gestrige mail zurück, in der Sie nach der Herkunft einzelner bali-Produkte fragen.

    Die von Ihnen auch angesprochene Chargenverfolgung im Internet über rice-track.com wird derzeit technisch überarbeitet, um unseren Kunden und Geschäftspartnern einen noch besseren Service zu bieten.

    Zu Ihrer Frage: wir verarbeiten schon seit geraumer Zeit keinen Reis aus den USA. Zur Herkunftsbestimmung der von Ihnen abgebildeten bali-Produkte teilen Sie mir bitte noch die auf den Verpackungen vermerkten Chargen-Nummern (lot no.) und MHD (best before) mit (sind auf den Fotos leider nicht zu erkennen). Anschließend werde ich umgehend wieder auf Sie zukommen.

    Mit den besten Wüschen für ein Frohes Fest und ein glückliches Neues Jahr verbleibe ich

    mit freundlichen Grüßen

    Bernhard Schnöckelborg

    Fa. Rickmers Reismühle GmbH

    Service & Finance Manager

    Tel.: 0421 38057-0

    Fax: 0421 394823

    e-mail: b.schnoeckelborg@rickmers-reis.de

         by abaris on January 23, 2007 at 9:23 am

  • 4

    Well here you go… Now someone please translate it for me :D

         by pengovsky on January 23, 2007 at 10:23 am

  • 5

    Well, it says:

    We can’t tell you anything right now about its origina because we need some more data first.
    But we don’t do American rice.

    Merry Christmas and a Happy New Year

    B.S.

         by alcessa on January 23, 2007 at 10:46 am

  • 6

    That since quite some time ago they no longer use rice from usa, and for guessing the exact origin of the rice, he needs to provide them with packaging number and such stuff.

         by Disablez on January 23, 2007 at 10:49 am

  • 7

    Did anyone notice the following part?

    “wir verarbeiten schon seit geraumer Zeit keinen Reis aus den USA.”

    We haven’t processed rice from the USA for a fairly long time.

         by abaris on January 23, 2007 at 11:29 am

  • 8

    LOL, so there is a new label on the market: MADE IN NOT USA
    Maybe this rice is trying to be some kind of patriotic food and eating it is the national interest.

         by 2strani on January 23, 2007 at 11:45 am

  • 9

    Well, on 2. August 2006 their rice was definitely still coming from America, as they claim in a bulletin on their webpage:

    25 Milliarden Körner am Tag
    Kreiszeitung Syke vom 02. August 2006 von Ilka Langkowski

    Bremer Reismühle Rickmers ist Deutschlands größter Produzent für Großverbraucher. 380 Tonnen loser Reis werden aus dem Rumpf der Barge im Überseehafen gesaugt. Der Reis kommt direkt aus den USA. Ab Brake wurde die Barge bis an den Kai der Bremer Reismühle geschleppt und wird dort gelöscht.
    Geschäftsführer Rolf Eick ist seit knapp 14 Jahren bei Rickmers und erklärt, was eine Reismühle macht. „Der Amerikanische Langkornreis läuft über Bänder in die Silos, die bis zu 100 Tausend Tonnen fassen können“, sagt er.

         by alcessa on January 23, 2007 at 1:49 pm

  • 10

    Great detective work, alcessa!

         by Michael M. on January 24, 2007 at 12:06 am

  • 11

    Some rice growers in the States came from India, mostly Punjabi Sikhs who live in the Delta area in California, they grow Basmaiti rice, and there’s some hybrid Basmati grown in Texas, which used to be sold under the Tex-Mati and Mahatma brands. Neither was as good as Basmati from India, but it was half the price. California Basmati isn’t bad at all.
    I know a lot of people don’t realize all the flavors rice can have but I’ve met some genuine rice snobs in my life!

         by Katja on January 26, 2007 at 7:13 pm

  • 12

    Oh yes, Indian Basmati is a … a fairy tale!

         by alcessa on January 26, 2007 at 10:09 pm

  • 13

    There is this small grain rice from Bangladesh that’s quite something too! Found some in the Liquidation World, one of the ways of getting cheap non perishiable gourmet items into the hands of the proletariat we have in our gulag.

         by Katja on January 27, 2007 at 8:00 pm

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