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Archives for January 23rd, 2007

american-rice.jpg
The most confusing bag of rice on the market today.

The EU obsesses a lot about product labeling, and a lot of their energy has been devoted to the subject of genetically modified foods. Europeans generally seem more interested in the subject than Americans. So I can see why clearly labeled goods could be important.

Still, this bag of rice I bought the other day is the most confusing thing ever. I’m just going to write down everything it says on the package. Ready?

On the front:

Rickmers Bali Classic
Quality Foods USA International
AAA - Grade

100% Quality
100% GM-Free
Country of origin is not the USA

wtf-rice.jpg
Side packaging:

BALI is Best American Longgrain Indica Rice

100% USA
Longgrain Rice
Top Quality

Packaged by: Rickmers Rice Mill, Bremen, Germany
Country of origin: USA
Distributor: Podravka, Ljubljana

They certainly like to use the term “100%” — too bad it’s impossible to figure out what they’re talking about.

Posted on Tuesday, January 23, 2007 to EU, Slovenia ¦ Comments (13)