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This commercial really makes me, um… what was I saying?
We’ve visited this commercial once before, thanks to a comment by Pengovsky over here and then Davor again yesterday. Still: it absolutely deserves a post of its own. Hell, it deserves a blog of its own.
It’s a commercial for milk, made in 1976. It pretty much demonstrates that Slovenia’s lack of inhibitions in advertising has been around for a long time. After all, are there any other commercials that feature a topless man and women that aren’t pitching soap or shower gel? And are there any other commercials as awesome as this one? I think not.
(Thanks Pengovsky!)
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We’ve learned from the Tito’s brain-washing propaganda: a good commercial always has to be sang by a children-like song.
Seriously, what the hell has become of this country? It rocked back then!
00:28, though… was a bit too much.
This is another commercial that was way ahead of its time in terms of production values. In fact, this style, featuring somewhat cheesy songs, was all the rage in the U.S. in the 1970s and even later (Coke’s “It’s the Real Thing” comes to mind). I can’t seem to find any really good examples right now, but this short USA Today commercial from the mid-1980s has a somewhat similar sound:
www.80stvthemes.com/ra/USATODAY.ra
I don’t think it has to do with Tito in any way. Children’s song are usualy used to provide cover for a message that might otherwise seem inapproproate. Just think of Monty Python’s “Every Sperm is Sacred”, or “Martinov LulÄ?ek” by Andrej Å ifref… So tits in this particular commercial were of course shown with something childish playing in the background, so that the powers that be wouldn’t take it too seriously, while everyone else gets the message.
Ervinator, you might be taking your paranoia just a wee bit too far. I mean, if children in ads were a Titoist brainwashing technique, then Tito sure as hell had a major influence on Italy as well, not just Yugoslavia.
Hi Cornelius, the point of my reply was not that he taught the world of propaganda, but that Slovenians learned from him. Slovenians are good listeners but not as much of good readers (as you prove it yourself) …
@pengovsky : too bad I can’t send you a Kasteelbier commercial akin to this one. They’re all about… castles, of course, minus the damsels in distress, unfortunately
Men! When will you learn it’s really milk that is good for you!
(1976? Well, that’s still the aftermath of the 68ies revolution, no?)
Alcessa,
We mens always knew that milk is good for us. It’s just that we’d prefer not to drink it from bottles or tetra-paks.
women’s breasts rock, who cares what the ad is for
Cool! And thanks for posting it.
Too hot for 1 second at 0.28, Disablez? What about entire 30 seconds of this one? youtube.com/watch?v=wEhfxGGCDzY
it’s a few years older, in black and white - but it’s still food porn. Milk, chocolate - it’s all the same
Here’s a quote from Europeana:
“And they [the communists] said that art was to be an expression of the new life, optimistic and determined at one and the same time, and they organized calisthenics and played the workers songs over the radio.”
tadej: That’s hilariously arousing. It reminds me of that one scene in Boomerang.