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A legendary moment in Slovenian advertising: Slovenija, moja dežela.
This week will be dedicated to classic old advertisements from long ago. And what better way to kick things off than with this one?
Slovenija moja dežela (Slovenia, my land) is a commercial that’s come to embody Slovenia’s break with Yugoslavia. I’m told that when it was first released it was seen as seriously provocative — and for good reason: it stirred up a lot of very strong patriotic feelings among people. I wasn’t around for Slovenia’s stint in Yugoslavia, but I do know that quashing regional nationalism was a priority at the time.
But to give you an idea of how big of an imprint this made: I played it for my wife, who hasn’t seen it now in over 15 years, and she immediately broke out into song. Even though she was an out-of-control, girls-gone-wild teenager back then, it still made a big impact on her. And on a lot of other people too, I think.
If you have any reminiscences about the commercial, please share!