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Slovenia’s new logo. (source)
Slovenia has a new logo (see above) and a new slogan, I feel sLOVEnia. According to Nuit, the agency behind it, it was inspired by Donna Summer’s song I Feel Love. I’m sure a lot of people will hate it, but I actually don’t. First, it’s much preferable to stuff like “Land of contrasts” or “prismatic spectrum of diversification experience for touristic enjoyment.”
It also plays up something unique about Slovenia: the fact that it has “love” in its name. The logo itself reminds me of an album cover; I can’t think which one. (If someone knows, please relieve me of my anguish.)
What do you guys ‘n’ gals think?
(Thanks Nina!)
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Hmmm, it reminds me a little bit of one version (the black one) of Matthew Sweet’s “Altered Beast”.
Oh, you meant what do we think about the LOGO?
Question: is that supposed to be the rugged peaks of Triglav jutting out of a human heart? Because if it is, perhaps “I feel a massive coronary hemorrhage” might be a more apt slogan.
This logo says “charity” to me. Red cross or blood donation because of the shape.
But all together, blue colour and everything, it just looks old, like something from the communism period. Need I say that I hate it?
Oh, and I think that is supposed to be Triglav, a heart and a lipov list (sorry, I’m too lazy to look for a translation).
New slogan is quite nice, but pre-previous was better (On the sunny side of the Alps). Logo looks like a burning heart. I don’t know why this is supposed to be good?
@ Maja: I agree, I think it’s supposed to be kind of an all-in-one: Triglav, a heart, and a linden leaf.
I don’t hate it though. The slogan is quite nice, and even though the logo does look a bit like a burning heart or some logo for blood donation, it could have been A LOT worse.
Is it the first Audioslave you might be thinking of?
en.wikipedia.org/wiki/Audioslave_(album)
Couldn’t agree more with Maja. The logo’s all communist chic meets charity. That said, I love the slogan, though my association isn’t Donna Summer but rather Depeche Mode.
I like the slogan, too. Small things (and Slovenia is not big, is it) have this special cuddleability so it is really OK use emotional words to promote them.
I don’t know about the logo, I think I’ll just let it sink in. You need time for things like that.
No wonder that Nuit people were inspired by I Feel Love: it’s a classic song about understanding, tolerance and eco-awareness.
Ooh
Ill get you, Ill get you
Ill get you, Ill get you
Ill get you
Ooh
What you do, what you do
What you do, what you do
What you do
Ooh
I feel love, I feel love
I feel love, I feel love
I feel loveI feel love,
I feel love, I feel love
Also: am I the only person in the UNIVERSE who liked “The Green Piece of Europe”? I thought it was clever, intriguing and - oh - modern.
Feeling love? C’mon! We used to do this sLOVEnia thing in elementary school and then felt sooooo smart about it. I liked the one which was banned: “Slovenia. Don’t come here.” It was so tongue-in-cheek and would give us plenty of free PR. As far as the logo is concerned it actually reminds me of logo of Pahor’s Social Democrats.
Oops, sorry! Just type in www.socialnidemokrati.si to see what I’m talking about.
I’ve found one more cover:
www.burning-heart.net/badseed.html
And found out more about how Nick Cave became a bad seed:
en.wikipedia.org/wiki/The_Birthday_Party_(band)#Discography
When I first saw new slogan it immediately reminded me on Donna Summer’s song. I thought “Well others may not notce this”. Now I find out the agency was inspired by that song! Horrible! It can’t be truth! The song was OK though.
And logo? Worse tha slogan. Where would Janez Janša do with his cap (source) if the slogan had not been chosen?
It’s tacky. Reminds me of those “burning hearts” you can download for your mobile phone. Just can’t relate to it. The slogan… I don’t know. Nothing new I guess, a bit childish even.
My first association were flames from ex-yugo coat of arms.
O.
Hi, I’ve just found this blog & have been reading it for the last few days & thought I would join in the fun….I’m in Australia(not Austria :-D) & I’m of Slovenian background.
Anyway,I do kind of like the bold,simple design of this logo,it reminds me of tattoo designs..I do think the font is a bit ordinary, though. But maybe that’s because I have a thing against serif fonts. A sans-serif font would be cooler….although a gothic-looking blackletter would work with the tattoo-design vibe.
Overall, it’s a pretty good logo & heaps better than the cruddy logos & slogans we have to promote Australia. Recent example was an ad (shown in U.K, U.S.A,etc..) had a girl asking potential tourists “Where the bloody hell are you?” Nobody got it, & in some countries it was seen as rude & blasphemous!
I don’t need a logo or ads to make me want to go to Slovenia anyway….I haven’t been yet & I can’t wait!
Marinka, so you don’t like the Australian slogan? I’ve seen it in Germany, with many different scenes, and I liked it very much (and I don’t even use or need swear words)…
Hi alcessa,
no I really hated our slogan! To me, & others it just reinforced the whole yobbo ocker beach-bum Aussie image. It was embarrassing.
VžeÄ? mi je.
By the way: In the German spelling of Slovenia there is slow … slowenien.
Also found this: crnkovic.blog.siol.net/2006/11/07/sumljivo-za-simbol-slo/
Marinka: in an advertisement I saw there is a table all prepared for a very fine meal, near Uluru I think (?), and underneath the slogan. Maybe because I love Australian writers so much - to me it seems like Australia is as nice as everywhere else and the people in the adverts have a look telling me something like “You don’t really believe we’re a bunch of “bush people”, do you? You know we are as cultivated as everyone else, don’t you? But you see, unlike you polite EU-people, we have the guts to use the expression “Bloody Hell” in our adverts”. Od course, this is MY interpretation.
Yes, “Love” is in Slovenia as is “Gland” in England; didn’t Monty Python do a song about glands? While we’re on countries, is there a push to change Montenegro to MonteAfrican-American? MIght promote more trade with the PC US and A.
Oh, and album covers? Is it El Corazon by Steve Earle that you were thinking of?
I drooled over the Australian slogan. Loved it! I go with alcessa on this one. I mean, we see dead people every day on TV and now suddenly you can’t say “bloody hell” in an advert?
@Okapi: Yes, that was my second thought. Which proves that this government is communist in disguise and heavily Yugo-nostalgic
alcessa,
it is interesting to hear your opinion….there was a fair amount of controversy about those ads here, & the type of image they were seen to be promoting. We suffer from this thing called “cultural cringe”, that is, never thinking we are good enough in the eyes of other more “sophisticated” cultures.
Now, I’m very interested to know which Australian writers you like!
Marinka,
a few years ago I met an Australian guy in Ljubljana (without Slovenian ancestry) who claimed he just had to come to Europe because Australians had no style. I’ve never been to Australia, so I can’t really fight with you guys on that, but then not everyone judges countries according to the fact whether its inhabitants “wear shorts and dirty tees all of the time” (his description). I love Sweden, too, and I’ve been there a few times, but I have no idea whatsoever about what Swedes like to wear.
So, in my opinion, a nation that has brought forward people like:
-Tim Winton
-Elliot Perlman
-Patrick White
-The Dirty Three
- Nicole Kidman
has every right to use “bloody hell” in its slogan. Howq.
So “Love” is in Slovenia. Hmm, “Gland” is in England and I think the only song involving glands was one done by Monty Python. I don;t think it was to be England’s national anthem of choice, though.
About the album, is it El Corazon, Steve Earle’s album that you were thinking of?
It looks like vagina dentata.
I kinda like the slogan. And, thanks to my brother, am already the proud owner of the t-shirt with the new slogan on it. As for the logo–maybe I have to go used to it, but for now, it just looks weird to me. It looks to me like some gasilsko drustvo logo.
Trust crni to come up with THAT! XAXAXAXAXAXA!
Yes, Tina is right: it is definitely gasilsko drustvo!
The idea itself is not new at all. As far as I know, KD-Slovenija has been using that wordgame for ages. Browsing german ebay, I also found another word inside “sloveni(j)a”: sloven
even when I search for this word at dict.leo.org it says: Orthographically similar words – English:
slovene – cloven
in the German version, Google ads displays an ad for horse life insurance, which might refer to “Lipicanci”…
one link didn’t work:
kulturno drustvo Slovenija
What we are all forgetting: both the country (sLOVEnija) and its capital (LJUBljana) carry love in their name…
So much love: who could resist?
So damn ugly symbol. It feels like I have travelled back in time to old Jugoslavija.
I used to write sLOVEnija at the beginning of the 90´s when I wrote letters to the relatives in Slovenija.
Btw Dietmar: “My” slovenian society in Sweden has also the name “KD Slovenija”
Your right Michael, I don’t like this song at all. Thats no music, it’s just grd.
alcessa,
Patrick White is my favourite Australian writer! You have very good taste.”The Vivisector” is one of my all-time fave books & I have read it 3 times!
Another great writer you should check out is Richard Flanagan, his most famous book is “Gould’s Book of Fish”, but my fave is “The Sound of One Hand Clapping”, which is about a Slovenian migrant family living in Tasmania in the 1950s. It is a very moving story, I highly recommend it to you.
Now,about the cultural cringe thing, it’s not so much about fashion sense, as I tend to prefer clothes by Australian designers, but there are problems with things like how the arts are generally ignored by our anti-intellectual government,& society at large is not very supportive of cultural pursuits, it’s all sport,sport,sport…(don’t get me wrong I don’t mind sport, & I love watching cricket) but if you are an artist(like me) then you’re on the outside looking in. There are also issues with racism & being like the 51st state of the U.S.A!
It seems to me that the arts & cultural life are more valued in Europe.
I’m not so much looking to Europe for “style” but to re-connect with my cultural heritage. Because we are mostly a country of migrants I think the 2nd generation gets a longing to see what their parents left behind.
I’ve only done a small amount of O.S travel so far,a short trip to France & England, & most of the time was spent in art museums anyway! Slovenia is going to be different & special for me because it will be like finding a lost home.
I really want to go there…
HAVE YOU SEEN the brilliant modification of the logo in the Wednesday’s issue of Dnevnik, next to Miheljak’s column???
Noble men in white garments, welcome! Slovenia has things to offer - not as dark but just as much fun!
Idiotic local beauty contest winners guaranteed to adore you!
I feel sLOVEnia my ass.
@ album cover, my first asociation:
www.siddharta.net/image/dae3312c4c6c7000a37ecfb7b0aeb0e4_4
I think is tacky, cheap, kichy. First thing that comes to me when I look at the red “thing” is ponting finger. Triglav my ass.
The whole thing is waaay too retro, imho;)
I guess I’m owing this one:
www.flickr.com/photo_zoom.gne?id=299592457&size=l
Sorry, couldn’t make it sooner.
The advertising people tend to put so many messages into their logos that at the end it looks like a Pokemon. I didn’t recognize a heart, but an ice-cream add from the 60ies.
I still don’t understand what was wrong with the old one…
slovenske-gorice1.skavt.net/slovenija/grb1.gif
The most beautiful logo a country can have, now this…
I hate the new logo.
I can´t understand the excuse for exclusing the former logo “lipov list” (the linden leaf”, which was really beautiful, saying the linden tree means something to other nations, too. Well, that shouldn´t forbid us for using it as the linden really is essential for the slovenian culture.
hmmm its a very good idea i think… we could do the same here…
“i need a new BRAzil”
slovenia needed new logo. New logo is good but needs correction. i feel slovenia is simple and understandable.
we will see how damn good is new logo!!!
I’m from Australia too…When I was at Primary School the Slovenian church here sold TShirts written with “It’s in every sLOVEnian” on it. I was embarrassed at the time to be an Aussie Slovene…wish I had a TShirt now with this logo. Slovenia needs to lift its profile to the rest of the world and this is a good way to do it!! Cheers from Down Under
@Vicki: How about this one:
I feel sPAIN.
I found it on one of Siol’s blogs…Anyhow, it shows how creative we can be, right?
You know what this new logo reminds me of? This!
Or this if you will.
Get the picture?
No? Let me describe it to you, then. It (the logo, that is) looks like Donald Duck is giving me the finger. Very not good!
Look at this page: www.luksstudio.com/slovenija/index.html
There are some real good versions of the new logo
… this is the same you are using here but far better quality … try it:
www.luksstudio.com/slovenija/slovenija01.gif
RESPECT SLOVENIA!!!!!!!!!!
the album cover you may be thinking of is Audioslave’s self titled cd.. it has a flame that kinda looks like that new logo
ta logo ubija mrtve!!!kdo je to zbiral?ma kaj so slepi?to ni niÄ?emur podobno pa Ä?e Å¡e tako uporabljam domiÅ¡ljijo!!!