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May 2006
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Archives for May 3rd, 2006

GEO’s Spectacular Entrance
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GEO magazine really wants to penetrate the Slovenian market.

Just when you thought Slovenian billboards couldn’t go any further, the German science & nature magazine GEO arrived and upped the ante with their full-blast penetration advertisements. These things really put the nice in science.

Do they work, though? Beyond getting attention, I mean. Do people tell their friends: "Dude, I just subscribed to that new magazine, GEO! I normally don’t like nature and stuff, but when I saw people doing the tripod on those billboards I just knew it was right for me!"

The other important question is: Where does this slippery slope end? How far is too far? These guys, for example, could probably work some tentacle porn into their ads — would people care? Will the next generation?

It’s quite fascinating to watch how far agencies are pushing the envelope here. And it’s amazing (to me) that they clearly haven’t hit any boundaries yet. You can only wonder what’s coming next.

Posted on Wednesday, May 3, 2006 to Things You Probably Won't See in the U.S. ¦ Comments (23)