Archives for December 8th, 2005

The share price of Carniola.org –  really.

Dear Shareholders and Readers:

The Glory of Carniola had a strong fiscal 2005, with an increased growth in both readership and feed subscriptions. Despite the sluggish tech economy, overall revenues at carniola.org remained stable at $0.00 per annum. We believe this trend will continue and that carniola.org will remain a rock of stability in the ongoing sea of chaos.

Giving Thanks 

The board of directors would like to thank Michael M. in particular for his tireless efforts in making Slovenian idiosyncrasies available to the global market every week. His 500 posts-to-date are a valuable contribution to our company and have helped strengthen our brand. We salute his efforts at providing fresh Slovenia-related goodness for a reasonable price and wish him continued success.

Not Losing Sight of the Bottom Line 

And yet, we also want to stress that the recent downturn in Carniola’s share value has caused us deep concern. We take the financial health of this website very seriously. And we recognize that there are some serious problems that need to be resolved before we can move ahead.

We note, for example, that other Slovenian blogs, such as BeeBee Inc., have doubled Mr. M’s output in roughly the same amount of time. We also note that the competition is growing by the day.

Respecting the Wishes of our Customers 

And yet it seems that Mr. M is posting things that are radically different from what incoming Google searches are telling us that people actually want. This vast discrepancy can no longer be ignored. The top search referrals to this site are for things like: Atomik Harmonik, Severina, Natalija Verboten et al. They alone have brought us thousands of hits: Why hasn’t Mr. M. posted more about them? He hasn’t even mentioned the first two in more than a year, and his posts about Ms. Verboten have tapered off drastically in recent months.

A Case in Point

We note, for example, that the Serbian turbo-folk singer Ceca recently performed in Celje. Numerous studies have shown that simply posting a picture of Ceca and writing something about her breasts would result in a stampede of traffic. Why did Mr. M. fail to do so? Why didn’t he simply write something like: "Hey folks, check this out!" or, if he wanted to be more specific: "Hey everyone, check out this picture of Ceca’s upper ventral region, and in particular, all the adipose tissue supplemented by excessive amounts of silicone."

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