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Click to watch an old, pre-independence Radenska commercial. (2.5 MB)
This old commercial shows people from across Yugoslavia drinking Radenska,
a popular Slovenian mineral water. Keep your eyes peeled for the happy
backpacking Slovenes and the Albanian ice-cream makers. The ad ends
with the slogan: Radenska, na vseh koncih Jugoslavije. (Radenska in all parts of Yugoslavia)
It actually holds up pretty well, especially when compared to old
socialist commercials from Eastern Europe. For example, take a look at
some of these Czech commercials. Or this extensive collection of ads from communist Hungary. They’ll change the way you think about advertisements.
(Thanks bnf!)
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Hey, this is a pleasant surprise. I expected some kind of Eurovision song contest sequal or Sanjska zenska comment :).Well in pre-capitalist times there were just a few but most of those were good commercials..they were on less frequently but for a longer period of time and we certainly didn’t have tuna overdoses. I still remember the legendary Cockta, Fructal and Alpsko mleko ads. And who would forget Cik Cak bunnies.
Did somebody mention the wonderful Cik Cak bunnies? Oh, somebody did. :)Somebody is also right about those damn tuna commercials. Ugh. Even worse, in my opinion, is the constantly aired "Povej mi Catherine..." feminine hygiene towel commercial. The Justice Ministry should step in and start issuing arrest warrants. Or something.
I like the commercial. It is really apparent that it was produced in Slovenia, not just because of the relatively high (for the time) production values, but because just because every other ethnicity gets stereotyped more than we do.This is the order of nationalities (I think):SlovenianCroatianBosnianHungarianSerbAlbanianMontenegrinMacedonianThank you so much for sharing this with us, Michael! I love classic TV and am looking forward to anything else you can dig up from those dusty — but fascinating — archives.
BTW, I took the liberty of mentioning this entry on another forum, so if the server crashes, we’ll know who’s to blame.
There was another version of the Radenska commercial, with languages
from all over the world. ."Radenska tre cuori" and "Radenska seiko na
a". The last was supposed to be Japanese and I have no clue how I am
supposed to write it. There were also a lot of other quality
commercials. I remember the ones for Lesonit ("Ti, a teb kej po copicu
tece?"), Jelovica, Frutek ("Malo blitve in korencka, kos prelepega
dojencka"..) most vividly. Oh, and there were some funny Lotto ads,
too.
And who can forget the famous "Slovenija, moja dezela" commercial…BTW, it would also be interesting to see some old TV newscasts from the 1980s and ’70s. I don’t think TV Slovenia (or TV Ljubljana as it was known then) actually archived full newscasts, but hopefully some people taped them off the air and kept them. I have one from 1989 on tape, and would give just about anything to see some older ones. The British, for instance, have entire sites (such as tv-ark.org.uk) devoted to classic TV; I’d love to see a Slovenian equivalent.
The site mentioned above should, of course, read www.tv-ark.org.uk
And then there is Cokolesnik ("Kot da bi jedel veliiiiko cokolado z lesniki"), Barvice Romi ("z barvami Romi gre lahko"), Viki krema, the "ni ni" baby on the chamber pot…..and many many others.From ex YU don’t remember many…Cedevita is one for sure.. Eva sardine (with the Popeye like morse) and the Modrica Optima motror oil..just remember the tune, not the ad itself.Sorry for the "somebody" above. Forgot to sign
Radenska sells at Food Basics here cheaper than most mineral waters. i drink it but I dont think its good for men
Speaking of commercials. For the last couple of weeks, Swedish TV has
been running a commercial for Kranjska klobasa, featuring two
middle-aged men in ‘tirol’-type of clothes. Kinda funny in its
subtlety.
Joza, pozen!
I get childishly proud when I see something slovenian on swedish TV, even the Kranjska Klobasa-ad…to think that one can be proud because of a …sausage.
AZ2SI: I haven’t forgotten about that Slovenija, moja dezela commercial. Carniola’s droids are still hard at work looking for it.
Se spomnite/Do you remember: Radi imamo mleko…?
I get childishly proud when I see something slovenian on swedish TV, even the Kranjska Klobasa-ad…to think that one can be proud because of a …sausage.Hey, many Serbs take pride in the fact a lot of Fructal juice is made from fruits grown in Serbia.
Yugoslavia was more than Socialistic country. Yugoslavia was the most opened and most developed socialistic country in the world. Some parts of Italy were less developed then most undeveloped parts of Yugoslavia. Advertisement was not something uncommon to us.
And Who drinks Radenska s tri srca he can’t to prca
(graffiti in my town during 80s)