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Archives for April 25th, 2005

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gorenjka chocolate.jpg
An advertisement for Gorenjka’s "diet chocolate."

I’m trying to imagine U.S. chocolate makers like Hershey’s or Mars, Inc. releasing a commerical like the one above by Gorenjka. And I can’t. I really, really can’t.

In
the U.S., commercials that deal even tangentially with race have to be
excessively careful. Some companies have learned this the hard way,
like Toyota (which ran, and then regretted running, a commercial for an RAV4 on the tooth of a smiling black man) and Just for Feet, whose tasteless $7-million "running Kenyan" superbowl commercial helped knock it from rising corporate success to down-and-out bankruptcy.

In Slovenia, with a population that is overwhelmingly white, such concerns are disregarded.

(Thanks KaÄ?a!)

Posted on Monday, April 25, 2005 to Things You Probably Won't See in the U.S. ¦ Comments (25)