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An old ad for the Yugoslav Zastava 101 super.
This is a vintage advertisement for the Zastava 101 super. The title Snaga se oseća… is Serbo-Croatian for “You can feel the power.”
Sixty-four horsepower, that is, with a top speed of 146 km/h. (That’s about 90 miles per hour.)
Much more interesting is the ad itself: The choice of backdrop (why didn’t they wait for a sunny day?) and the open-mouthed model trying her best to make the car look sexy, even though she’s almost bigger than the poor thing. And, of course, it’s all topped off with a gritty urban background.
It’s like the polar opposite of modern-day advertising. It’s excellent.
(Thanks Dejan!)
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what do you mean the gloomy backdrop …
this real socialism , we sell you real stuff , not something of a post card !
Definitely a case of “socialist realism” if there ever was one. But did you actually get a “real woman” when you bought it, too?
As far as I know, as long as you had some kind of wheels, you’d get your “real woman” back in those days.
I’ve heard stories of chicks being picked up by a fico and spacek, why not the zastava 101?
Just a wild guess:
- “why didn’t they wait for a sunny day?”: to show that the car is waterproof ;p
- “urban background” and “she’s almost bigger than the poor thing”: the car is suitable for driving in the city, it’s compact, yet big enough to be a babe-magnet
I like the ad as well.. much more than the modern car ads. Modern ads are like fairy-tales full of exaggeration just to make the buyer buy the product. They are “cheesy” and they sell but many people who buy a car judging from commercials are disappointed. Realistic ads - that’s what the world needs..
I remember when my father was buying that car. We waited for it for a year and when the car came, it had an error on the doors. Every car that came in that pack had some kind of error. You didn’t get another, you just had to choose “your” error.
Isn’t that New Belgrade in the background? I’m pretty sure that car is sitting on the esplanade where the Sava meets the Danube.
I used to do marathon training along that stretch. It’s pretty cool to see it here.
As to the ad, I love it. And it’s sort of symbolic of the old Yugoslavia, you know? Yeah, crappy little car, but by god they could get a sexy gal in a short skirt to sit on it. You wouldn’t see that in Brezhnev’s Russia.
Doug M.
Yes, the standard of living in Tito`s Yugoslavia was higher than in other communist world.
But it was financed by the West. I`ve read (on a Serbian website) that Yugoslavia received from the West about 100 billions of dollars (100 000 000 000) in help and loans. There was a lot of joking going on in Yugoslavia about Tito`s shrewdness in getting money from the West. People were saying how good was life in Yugoslavia : you lived well without having to work hard.
After Tito`s death the flow of money ceased. Suddenly there was shortage of everything from petrol to coffee. The crisis began.
Andreja
I especially like the weeds. And the boots, of course. I’m wondering where the Zastava engineers now work. The car I now drive, a Fiat Dobló, has 64 horsepower and an error in the door as well. Total babe magnet too.
Brate za ono vreme ovo je opaka reklama
I have that car!It rocks! :Pwoohoo
This Car Is Great .It is one of the best yugoslavian cars !
Fuck The Opel ,Fuck The Bmw ,all we need is Zastava 101
great car… there’s mine
img190.imageshack.us/img190/2237/11011109506kc.jpg
well, I was born in 1980. My family had that car since 1978. And back in 1996, i had my first sex in the verry same car. I sold that car in 1998, and all i could buy for that money was a computer. I can say that that car, popular as "kec", or "stojadin", are the cult among my generation in ex yugoslavia, and also i claim that it was one of the best things that this country ever did for me.