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Archives for October 26th, 2004

The Zastava 101 super
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Legenda_1
An old ad for the Yugoslav Zastava 101 super.

This is a vintage advertisement for the Zastava 101 super. The title Snaga se oseća… is Serbo-Croatian for “You can feel the power.”

Sixty-four horsepower, that is, with a top speed of 146 km/h. (That’s about 90 miles per hour.)

Much more interesting is the ad itself: The choice of backdrop (why didn’t they wait for a sunny day?) and the open-mouthed model trying her best to make the car look sexy, even though she’s almost bigger than the poor thing. And, of course, it’s all topped off with a gritty urban background.

It’s like the polar opposite of modern-day advertising. It’s excellent.

(Thanks Dejan!)

Posted on Tuesday, October 26, 2004 to ex-Yugoslavia ¦ Comments (13)