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A Bosnian commercial for a Slovenian beer. Click to watch.
If you click on the image above, you will see a Bosnian commercial for the popular Slovenian beer Lasko. In it, a clumsy Slovene (wearing a ski outfit, of all things) enters a Bosnian disco, where he tries to flirt with a girl but instead falls down and accidentally hurts people. The voiceover tells us:
Slovenes may not be the best seducers, but there are things they do excellently… like Lasko beer. There they are real masters.
The slogan, as seen above, is: “Something Slovenes do best.”
It’s an interesting example of how the people of ex-Yugoslavia caricature each other, although this is the first time I’ve seen Slovenes joked about as clumsy. (The more common joke is that they are stingy or workaholics.)
“In the Disco” Bosnian Lasko Commercial (3.4 MB) Right click and save…
(Thanks, Pubec!)
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The best comment on the stereotype is that it’s almost an exact analogue (perhaps even a rip-off) of a series of ads for Beck’s in the UK a few years ago, that showed a pair of stern German bourgeois being stern and bourgeois and terribly serious whilst sipping a chilled ale.
The copy to go with it had them failing to get a joke, and the punch line “We Germans may not have a sense of humour, but we make up for it in our bier”(the German spelling was retained). Sound familiar?
Two points: a) that the same ideas go round again and b) the Bosnians obviously see Slovenes as the Germans of the Balkans…
Interesting comment, thanks. And the bit about “Slovenes being the Germans of the Balkans” is certainly tossed around pretty often. Just recently, the German magazine Stern called Slovenes the “Prussians of the Balkans.” Probably not a fitting analogy, but still.